Boutique Marketing for Connection-Driven Businesses
I build custom marketing plans for businesses that bring people together.
Strategy, content, and repeat-business systems that translate into action, lasting customers, and a business you don’t have to spend all your time marketing.
✓ Drive more consistent bookings
✓ Turn first-time clients into regulars
✓ Do away with scattered marketing efforts
✓ Drive action with every content form
✓ Reclaim your time
food & beverage
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hobby communities
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fitness studios
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social spaces
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food & beverage 〰️ hobby communities 〰️ fitness studios 〰️ social spaces 〰️
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One foundation, every asset.
Every marketing asset comes from the same messaging foundation, so nothing feels disconnected or off-brand.
Posting consistently isn't the same as having a strategy; without a defined voice and language for a specific audience, you’re yelling into the void.
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Built for bookings.
All marketing content is written with a specific action in mind — a booking, a signup, a reply — not just to be pretty or on-brand.
Without a mapped path from discovery to booking, your marketing isn’t inspiring action (or measuring it).
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Partner, not provider.
Our work together is a collaborative relationship, not an impersonal transaction. I’ll build a flexible, ongoing system tailored to what works for you and your client community.
You built your business because you love the thing you’re sharing and the community you’ve grown around it.
And you’ve felt the magic that comes from friendships founded in shared sparks and experiences.
In your industry, people aren’t just buying a product or service. They’re leaning into a life they’re excited about.
They’re connecting with the experience, the identity, and the individuals who gather around it.
That’s worth marketing well.
But when your messaging is scattered, your content is inconsistent, or marketing keeps falling to the bottom of the list, you feel like you’re constantly playing catch up.
Maybe you’ve thought…
“We have something special here but we struggle to explain it in a way that attracts the right people”
“I haven’t had the capacity to put the kind of effort into marketing that actually drives results”
“Our messaging feels scattered”
“Creating a full-time marketing role feels like overkill” …
You don’t need another random marketing task added to the list.
You need a foundation, a system, and someone who can actually take the work off your plate.
That’s why my work focuses on three things:
✓ Brand messaging: get clear on who your services are for, why they matter, and why someone should choose you.
✓ Content systems: turn that foundation into thoughtful, useful content that keeps your business in front of the right people - without you having to produce it all yourself.
✓ Conversion systems: everything created with intent - build the pages, emails, funnels, and other touch points that move someone from “I’ve heard of them” to “these are my people”.
Hi, I’m Liz
I’m a copywriter with a passion for storytelling and making cool memories with the people I love.
My work background is in restaurants, nonprofits and marketing. Years ago, I moved from the suburbs of Philly to a small ranching town in western Colorado, where I received a dual bachelor’s degree in English and Political Science with a specialization in writing. I’ve spent the last 10 years moving around the Western Slope, coming to understand the meaning of the word family in every new town that’s welcomed me with open arms.
It was 2016 on a Saturday morning in a college classroom, making a sign for a homecoming float with other politics club weirdos, when I realized that having a real community was the thing I’d been missing all my life.
That’s when I learned that diving into new spaces - alongside people who prioritize creative ways of showing up for one another - is how you find your people.
Since then - I've felt that feeling on a Friday night with my coworkers while getting our asses handed to us behind the bar, on my lunch breaks when I go to spin classes with three of my favorite people… And that one time, on my first morning of living in a new town, when a friend of a friend (who I’d never met) invited me out to breakfast because she knew I didn’t know anyone.
I feel at home in these spaces of connection with good people, and most like myself when I’m writing about them - so more people can experience that feeling.
More recently, I’ve spent time learning how to turn those human stories into systems that build visibility, grow communities, and keep people coming back. Anyone who knows me knows I love writing about the things I think people should hear. Now I get to turn that instinct into impact storytelling, narrative building, and creating content systems that help those stories reach the right people.
I met one of my very best friends, Kayden, through my restaurant and nonprofit network in Durango, Colorado. A piece I wrote about her years ago captures the kind of feeling that I believe spaces built by cool people can help make happen within their communities:
“Every once in a while, you meet someone who reminds you of all the things you swore to yourself you’d live by - dancing, hugging, laughing as a priority - more important than clocking in and paying off loans. All the stuff you forgot about because life gets busy. If you’re lucky enough to have a Kayden in your life, you can remember to center the day to day around dancing, hugging and laughing. All the rest will come second, easily.”
If your business creates community and fosters friendship, I’m so excited to learn about it - and would love to help more people find their way to it.
