The Brand Story Intensive
DIAL IN YOUR MESSAGING
This offering is a tailored 20-30 page Brand Messaging Package, chock-full of thoughtful strategy, audience clarity, and story-driven messaging designed to guide your marketing moving forward.
Best for businesses that:
✓ want stronger messaging before investing in more marketing
✓ are looking for alignment across platforms (email, social, web +)
✓ are either preparing to launch or seeking messaging support & structure
Define & Develop
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Brand Narrative
Ensure your marketing immediately resonates
- The foundational mission / why the business exists
- The experience you curate
- Articulate your unique offerings -
Audience
Speak to the right people, not just more people
- Target audience profile
- Motivations & identity
- What draws them to a business like yours
- How your brand fits into their lifestyle -
Messaging Framework
Stay consistent & recognizable
- Content pillars
- Value propositions
- Key phrases / talking points -
Story & Content Themes
Compile the specific stories your business should be sharing
- Founder insights
- Positive feedback & reviews
- Expertise or educational content
How it works
This focused strategy gets to the heart of your story, building a solid foundation to guide your marketing efforts.
Most clients spend 3-5 hours with me total across 2-3 weeks, while I handle the strategy and messaging development behind the scenes.
You bring the story and the insight into your business & industry.
I translate it into clear, strategic messaging you can use everywhere.
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You’ll start with a guided questionnaire that helps me understand your business, your audience, and the story behind what you do.
This helps give me context before we meet for a strategy interview, and ensures our conversations are focused and productive.
Time commitment:
45-60 minutes -
Next, we’ll have one or two relaxed strategy conversations where I dig deeper into your founder story, your client community, and the experience you curate.
This is where many of the most valuable insights come to the surface.
Time commitment:
1-2 calls, about 60 minutes each -
This is where I dive in and you can be hands off.
Using everything we discussed, I develop your brand narrative, audience profile, and messaging framework, along with story themes and recommendations for how your messaging should show up on your website and in your marketing.
Your time commitment:
minimal while I build your messaging package. -
You’ll receive a messaging packet you can use to guide your marketing moving forward. We’ll meet for a final walkthrough where I explain how to apply it to your website, social and/or email content, and all future marketing efforts.
Your time commitment:
a 60 minute call or longer, to make sure you have a strong understanding of how to best utilize your investment.
What you walk away with:
✓ A Brand Messaging Package - built & delivered
✓ A bank of content themes you can reuse across platforms, with tailored recommendations
✓ A deeper understanding of your audience and how to position your content for them
✓ Messaging that explains your vibe and value quickly and confidently
✓ Website recommendations (Homepage + About narratives, overall flow of the site, service or product copy, calls to action)
✓ A strategic foundation for growth
So your future marketing can be consistent, aligned with your brand voice, and crafted for your people
LET’S GET STARTED