The Conversion Funnel
BUILD A PATH THAT LEADS TO ACTION
This offering delivers two key assets for your business:
⭑ a blueprint that maps your clients’ specific buyer journey from discovery to decision
⭑ written marketing content for each step, designed to guide people smoothly through that journey
Together, they create a clear marketing path that helps the right people confidently take the next step with your business.
Best for businesses that:
✓ are launching a program, retreat, product or event
✓ want a clearer path from audience attention to real bookings or sales
✓ have strong offerings but feel like their marketing doesn’t consistently convert
✓ want a more thoughtful and measurable approach than simply posting more content
This funnel can support either:
⭑ launching a specific offer, or
⭑ guiding people toward working with you as an ongoing client.
⭑
How A Funnel Works
A funnel is a system that deliberately guides the journey someone takes before deciding to work with you.
Instead of relying on scattered posts or occasional promotions, a funnel creates a clear path that helps the right people understand your work and feel confident taking the next step.
Through defining your unique funnel journey, we design an intentional path that meets potential clients at every stage of the decision making process. We’ll develop the messaging and written assets that guide them from initial curiosity to confident action — making your marketing more structured, measurable, and impactful.
A buyer journey typically looks like this:
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Discover
Someone encounters your business for the first time.
Often through…
- a blog article
- an Instagram post
- a referral from a friend
- a Google searchYour goal with this kind of content is to foster visibility and curiosity. ☞
-
Connect
They begin to resonate with your perspective and understand what makes your work different.
To foster connection, we want to share:
- thoughtful social posts
- your unique insights
- educational content
- stories about your work
Your goal here is resonance and relatability. ☞ -
Trust
People are familiar enough with your brand that they welcome or even seek your input on your specialty.
Here, we want to meet them with:
- email newsletters
- testimonials & impact stories
- longer form writing
Your goal with this content is credibility and confidence. ☞ -
Invite
Once people are nurtured in all these important ways, they’re introduced to the opportunity to work with you.
Your specific offering will exist on:
- services page
- program or retreat details
- landing page
- offer announcementYour goal here is clarity about the opportunity. ☞
-
Act
Where do I sign up? 🥳
You’ve done the foundational work and now, working with you is a no-brainer.This is where you show them exactly how to:
- register for a class or event
- buy a membership
- book a call
- join a program
Your goal here is making the decision feel easy, natural, and exciting.
This service provides:
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Funnel Blueprint
A clear marketing path that guides people toward saying yes, with messaging tailored to each stage.
✓ Map the full customer journey from discovery to decision
✓ Determine key trust-building moments along the buyer journey
✓ Define the natural invitation points where someone is ready to take the next stepThis blueprint becomes the repeatable structure of your funnel.
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Offer Positioning
Clarify why your offer matters and who it’s for.
✓ Define the specific value your offer provides
✓ Identify the audience best served by your offer
✓ Refine how the offer should be presented in your marketing
✓ Articulate why the timing is right for your audience -
Written Funnel Assets
Key content pieces that power the funnel, guiding people naturally through the buyer journey.
Depending on your business goals, this may include:
✓ Social content
✓ Launch or promotional messaging
✓ Credibility and social proof moments
✓ Educational industry content
✓ Email nurture sequences
✓ Landing page or sales page messaging
✓ Clear calls-to-action across all platformsEach piece is designed to work together as one cohesive marketing system, inspiring action at every step.
How it works
Your Conversion Funnel is built through a collaborative process where we clarify the offer, map the customer journey, and develop the messaging that supports the entire path from discovery to decision.
Most clients spend 4-6 hours total with me across a few weeks while I build the strategy and messaging behind the scenes.
You bring the insight and vision behind your work. I translate it into a clear funnel strategy and written marketing assets designed to guide the right people toward saying yes.
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You’ll begin with a guided questionnaire that helps me understand:
- your offer and service structure
- your audience and community
- how people currently discover your business
- where potential clients often hesitate before taking action
This gives me context before our strategy sessions and ensures our conversations are focused and productive.
Your time commitment:
45-60 minutes -
Next, we’ll meet for a deeper strategy conversations where we clarify:
- the transformation your offer provides
- the audience most likely to say yes
- the story behind your work
- the most natural marketing path for your audience depending on your business modelThis conversation becomes the foundation for the funnel blueprint.
Your time commitment:
1 call, about 90 minutes -
This is where I dive in and you can be mostly hands-off.
Building on everything we discussed, I develop:
- the full Funnel Blueprint
- core offer positioning for each stage of the funnel
- the written content assets that power the funnelYour role during this phase is minimal while I build the framework and write the content.
Your time commitment:
Minimal - typically review & feedback only -
You’ll receive your Conversion Funnel playbook, which includes the full funnel blueprint and written assets.
We’ll meet for a final walkthrough where I explain:
- how the funnel works
- where each piece of content fits
- how to implement it across your website, email, and social media marketing
- how to reuse the framework for future offers or launchesYour time commitment:
1 call, about 60 minutes.
What you walk away with:
✓ Your buyer journey map from discovery to decision
✓ Core offer positioning designed for each stage
✓ Written marketing assets that define the funnel and support conversions
✓ A structured content plan for promoting your offer
✓ A framework you can reuse for future launches or offers
Instead of launching something amazing without prepping for how it’s going to land, you’ll have a clear marketing path designed to inspire action at every step.
Who the Growth Funnel is For
Businesses with an audience but no real conversion system
You’re already showing up in your marketing — posting on socials, sending newsletters, sharing insights — but the pieces don’t always work together to move people toward action.
Mapping a funnel and creating your assets turns that visibility into a cohesive system that builds trust and naturally leads people toward your offers and services.
Service providers who want a clearer path to new clients
You offer transformational services, but your marketing doesn’t always create a predictable path for someone to move from discovering your work to booking with you.
A conversion funnel builds that path, guiding potential clients from initial curiosity to confidently moving forward.
Businesses getting ready to launch an exciting offer
You’re getting ready to introduce a pivotal program, class, retreat, or membership. You know how amazing it could be for the right people, so you want more than a few promotional posts leading up to the launch.
A growth funnel creates a strong, intentional lead up — helping people understand the value of the experience, connect with the story behind it, and feel excited to join when the opportunity opens up.
LET’S GET STARTED