Content Marketing Services for Businesses Built to Inspire
Professional strategy and content that takes work off your plate, so you can do more of what you love.
Hi, I’m Liz - and this is my pup, Gunnison.
I help business owners fine-tune their digital presence, build and nurture their client relationships, and find more time to focus on their expertise.
I want to be your go-to gal for all things that tell the tale of your business.
Content marketing costs 62% less than traditional marketing and generates about 3x as many leads
Demand Metric
Promoting your business can feel like one more full-time job on top of everything else you’re doing.
As someone already wearing a hundred hats, you may feel limited to a few options:
— Cough up a lot of money to an impersonal corporate marketing agency, often paying for more than you need
— Spend unbelievable amounts of time and energy building, updating, and producing new content for your website, social media and email marketing campaigns
— Offload your marketing efforts on a staff member not really trained in it in order to save money…
You’re not alone in that. I’ve been the person in that role, scrambling to figure it all out. What often ends up happening is a massive waste of time and money because there’s no real strategy, which means no real results.
I’ve spent some time figuring out how to fill this gap, because I’m passionate about heart-centered brands and I want to help share your story.
I write the things that boost your brand and nurture your relationships:
⭐️ Case studies of happy clients
⭐️ SEO website copy
⭐️ Keyword researched blogs
⭐️ E-books for lead capture
⭐️ Newsletters & other promotional email sequences
⭐️ LinkedIn content
What is Content Marketing?
Content Marketing is a system of promotional writing that inspires action. Simply put - words and strategy that make you money.
Also known as copywriting, content marketing is creating and sharing valuable content that connects with the right people and helps guide them step by step toward working with you. It’s all about showing up with value and consistency so your ideal audience can find you, trust you, and feel ready to take the next step with you.
When producing content that is search engine optimized (SEO), well-written copy does the following wonderful things for your business:
⭐️ Positions your business as an authority within your industry, building trust in your brand and generating organic traffic to your page
⭐️ Generates qualified leads by curtailing messaging only to your ideal customer, allowing you to focus your efforts on leads that will actually bring you business
⭐️ Cultivates loyalty to your brand by providing value
⭐️ Generates engagement in a well-built sales funnel by inspiring action from readers
The job of a copywriter is to make the process of turning a cold lead into a loyal customer as seamless as possible.
You’re no stranger to being swamped.
What if your marketing strategy was one less thing you had to worry about?
If you’re looking to relieve the weight of…
— Implementing online sales funnels that turn leads into clients and hold on to happy customers
— Crafting stories about transformative product / service experiences that you know the world should hear
— Writing SEO web content that generates organic traffic to your page
— Researching your target audience’s online behavior and how to curtail your messaging to them
— Keeping up with email marketing campaigns
And you’re not up for hiring a pricey agency that can’t quite hit the nail on the head, you’re in the right place.
My Services
Case Studies
You have a client whose life has changed for the better as a result of your business. Let’s share their story.
Blogs & Articles
Boost online visibility with SEO-driven content that attracts the right individuals and positions you as an industry authority on Google.
Email Marketing
Nurture client relationships and stay top of mind with promotional offerings, newsletters, and more reasons to keep working with you.
E-Books & Lead Magnets
Build trust and resonance with your people by providing value with long-form content - all while capturing high-quality leads for you to follow up with later.
Website Copy
Make your message clear, compelling and search-engine-optimized. You’ve turned your passion into something original. Speak directly to your people.
LinkedIn Content and Management
Strengthen your presence and industry relationships in a professional space through done-for-you LinkedIn content.
A Little on Liz
Hey there 👋🏼 My name’s Liz. I’m a copywriter with a passion for community and storytelling.
I’ve spent the last 9 years moving around the Western Slope of Colorado, coming to understand the meaning of the word “family” in every new town that has welcomed me with open arms. My work background is in restaurants and nonprofits, where I’ve found lifelong friends and learned to appreciate the value of an idea brought to life by community members for community members. Currently, I’m work as a marketing manager at a Colorado-based transportation company that works to enhance healthcare accessibility by providing Medicaid-funded rides across the state.
Anyone who knows me knows I have a drive for writing about things I think people should hear. I'm inspired by initiatives based in passion and connection. I'm in my deepest flow state when I'm shaping a story to resonate with people who'll be kinder and more confident in who they are for having heard it. If your industry is what makes you tick and you've built your business to share it, I want to hear all about it. If you’ve built your business to create a life of choice and inspiration for yourself, I want to hear all about it!
From a traveling bar or a bike shop to an art gallery or an outfitter - You've cultivated lasting friendships, spark and belonging. I'd love to put those stories into words in a way that helps your business reach more of the right people.
I do my best to operate with ethical copywriting principles. I'm not here to sell anyone on something they don't need. I'm here to find and speak to the people who have something special to gain from your product or service. Those gains look like insight, community, perspective - a healthier, fuller future.
Western Colorado, where I’ve made home, has a special energy to it. When describing the lifestyle to family and friends on the east coast where I was raised, my first testimony is always that, “People out here center their lives around their people and their hobbies”. It seems like a simple idea, but it’s actually a pretty monumental thing if all you’ve ever known is the move-move-move vibe that exists in other parts of the county. Out here, I’ve met the most incredible people who have risked a lot to do something different because it puts air in their lungs and makes their hearts whole.
I want to work with you if your industry is your passion and you’ve built your business to share it.
Mine is storytelling and I want to help tell yours.
LET’S CHAT