Content Marketing Services in Western Colorado
Professional writing strategy that takes work off your plate, crafted locally.
Hi, Iām Liz ā and this is my pup, Gunnison.
I help business owners fine-tune their digital presence, build and nurture their client relationships, and find more time to focus on their expertise.
I want to be your go-to-gal for all things that tell the tale of your business.
Content marketing costs 62% less than traditional marketing and generates about 3x as many leads.
Demand Metric
Marketing can feel like one more full-time job on top of everything else youāre already doing.
As a business owner already wearing a hundred hats, you may feel limited to a few options:
ā Cough up a lot of money to an impersonal corporate marketing agency, often paying for more than you need
ā Spend unbelievable amounts of time and energy building, updating, and producing new content for your website, social media and email marketing campaigns
ā Offload your marketing efforts on a staff member not really trained in it in order to save moneyā¦
Youāre not alone in that. Iāve been the person in that role, scrambling to figure it all out. What often ends up happening is a massive waste of time and money because there is no real strategy, which means no real results.
Iāve spent some time figuring out how to fill this gap ā because Iām passionate about local business and I want to help share your story.
I write the things that boost your brand and nurture your relationships:
āļø Case studies of happy clients
āļø SEO webpage content
āļø Keyword researched blogs
āļø Email sequences and more!
What is Content Marketing?
Content Marketing is a system of writing that inspires action. Simply put - words and strategy that make you money.
Also known as copywriting, content marketing is creating and sharing valuable, consistent content that connects with the right people and helps guide them step by step toward working with you. Itās all about showing up with value and consistency so the right people find you, trust you, and feel ready to take the next step with you.
When producing content that is search engine optimized (SEO), well-written copy does the following wonderful things for your business:
āļø Positions your business as an authority within your industry, building trust in your brand and generating organic traffic to your page.
āļø Generates qualified leads by curtailing messaging only to your ideal customer, allowing you to focus your efforts on leads that will actually bring you business,
āļø Cultivates loyalty to your brand by providing value.
āļø Generates engagement in a pre-defined sales funnel by inspiring action from readers.
The job of a copywriter is to make the process of turning a lead into a loyal customer as seamless as possible.
According to HubSpotā¦
Content Marketing is the most cost-effective marketing strategy available.
Youāre no stranger to being swamped.
What if your marketing strategy was one less thing you had to worry about?
If youāre looking to relieve the weight ofā¦
ā Implementing online sales funnels that turn leads into clients and hold on to happy customers
ā Crafting stories about transformative product / service experiences that you know the world should hear
ā Writing SEO web content that generates organic traffic to your page
ā Researching your target audienceās online behavior and how to curtail your messaging to them
ā Keeping up with email marketing campaigns
And youāre not up for hiring a pricey agency that is removed from your everyday ecosystem ā Youāre in the right place.
My Services
Case Studies
Social proof is fundamental to credibility. You have a client whose life has changed for the better as a result of your business. Letās share their story.
Blogs & Articles
Boost visibility with SEO-driven content that attracts the right audience and positions you as an industry authority on Google.
Email Marketing
Nurture client relationships and stay top of mind with campaigns, newsletters, and sequences
E-Books & Lead Magnets
Build trust by providing value with long-form content, all while capturing high-quality leads.
Website Copy
Make your message clear, compelling and search-engine-optimized.
Full Website Build
Strategy, copy, and architecture. From structure to launch.
A Little on Liz
Hey there šš¼ My nameās Liz. Iām a copywriter with a passion for community and storytelling.
Iāve spent the last 9 years moving around the Western Slope, coming to understand the meaning of the word āfamilyā in every new town that has welcomed me with open arms.This is the foundation of the love Iāve found for locally owned businesses and organizations. Iāve known home in Gunnison, Lake City, Durango, Bayfield and Grand Junction, Colorado. My work background is in restaurants and nonprofits, where Iāve learned to appreciate the value of an idea brought forth by community members for community members. I currently hold a role as Marketing Manager at a Colorado-based transportation company who enhances healthcare accessibility by providing Medicaid-funded medical rides across the state.
Iām a proud Western Colorado University Alum. I moved from Philly to Gunnison in 2016, where I received a dual Bachelorās degree in English and Political Science with a specialized certificate in writing. I finished school in May of 2020 just two months after the onset of the Covid pandemic that shook the entire world.
Everything was up in the air and, like so many others, I was unsure of the right next step. I knew I was confident in my writing abilities and I felt a persistent draw toward sharing important stories. I never shook this feeling. āļø
I entered the nonprofit world and kept tending bars and serving tables. I worked as a Program Manager for a mental health organization that serves the local hospitality workforce in La Plata County, and as an Advocacy Services Coordinator supporting survivors of sexual violence through trauma-informed advocacy.
All the things kept changing, as they do. One thing remained constant in every new role I took, which was my love of diving into an environment or initiative that I believed in and spreading the word about it, specifically through writing. Now, in building this business, I get to make a living amplifying businesses and organizations that align with my own values - which is an honor.
Western Colorado has a special energy to it. When describing the lifestyle to family and friends on the east coast where I was raised, my first testimony is always that, āPeople out here center their lives around their people and their hobbiesā. It seems like a simple idea, but itās actually a pretty monumental statement if all youāve ever known is the move-move-move vibe that exists in other parts of the county. Out here, Iāve met the most incredible people who have risked a lot to do something different because it puts air in their lungs and makes their hearts whole.
I want to work with you if your industry is your passion and youāve built your business to share it.
Mine is storytelling and I want to help tell yours.
LETāS CHAT